Life magazine, founded in the 1930s, successfully adopted the European style of photojournalism and became the most important magazineof its type. Alfred Eisenstaedt became its first full-time photographer 1936. Decades of photojournalism work followed, during which he recorded international events, personal encounters and cultural happenings. Alongside his feature articles, documentary work and photo-essays, he made innumerable portraits of prominent people including John F. Kennedy, Winston Churchill and Albert Einstein. When taking pictures, Eisenstaedt would act like a normal visitor who just happened to have a Leica, three different lenses and a small tripod with him, and never stayed anywhere to work for longer than 28 minutes.